GIVE AFROBEATS IT’S OWN CATEGORY: NAOMI CAMPBELL WRITES OPEN LETTER TO GRAMMY
Written by thrilliant on January 29, 2020
American super model wrote an open letter to Grammy Award Heads via her gram page where she congratulated Angeliquq Kidjo for her win and also praised Burna Boy but added that his loss was due to lack of education
Naomi Campbell entreated the Grammys to have their perspective on creating the “world music” category, which will include Afrobeats Artist of the year, song of the year, Album of the year, and all the subcategories that the genre deserves.
She wrote; “First, I want to say deepest congratulations to @angeliquekidjo for her award on Sunday, and thank you to you for spreading light and opening minds through your music, And to our AFRICAN GIANT, @burnaboygram …it is due to lack of education that you have not been honored with the accolades you so truly deserve. you always a winner in our hearts. ALWAYS. And to @recordingacademy ..there is something that brings joy, strength and happiness to myself, and to so many people that hear it, and it is called Afrobeats. Afrobeats is a musical genre and is played on mainstream and primetime radio not only across the continent of Africa but across the world… Recently, the genre was categorized into your ‘World Music’ category at the 2020 Grammys. This misrepresentation diminishes an entire genre in which such a high standard of talent has emerged; a genre that has been a force of hope and positivity for many, and a vehicle for artistry on the continent of Africa. Please take the next 363 days to reassess and reflect on your perspective of ‘World Music.’ Did the world get to vote for this award, or was it only the people in the United States a part of The Recording Academy? What will this neglectful categorization of music mean to individual cultures? Cultures who contribute their blood, sweat and tears, and every level of their creativity and work ethic into making music for YOU and for all of us…